In 2009 we launched a children’s entertainment portal with an online multiplayer game called "Shararam in the Land of Smeshariki".
Shararam in the Land of Smeshariki is a safe virtual world for children 4 to 12 years old. Here they can play, learn and chat in a colourful moderated online world. The game environment is based on the animated television series Kikoriki (known in Russia as Smeshariki). The core value of the project is to create a friendly world without violence.
In one year after the site was launched, it became the most popular Internet project for children in Russia and the CIS. According to the Russian rating agency Rambler, the site is constantly placed in the top 3 sites for kids and teens in Russia and the CIS.